about the author
Sadek El Assaad is a finance professional who transitioned into HR leadership, climbing the corporate ladder to C-level positions. In 2010, he took the leap into entrepreneurship, building his own successful business. While hard work initially drove his success, he soon faced the common challenge of plateauing results and burnout. Determined to find a sustainable solution, he studied top business leaders, identified patterns of success, and developed the “Fitness Model” for business growth.
By applying this structured approach, Sadek transformed his business, allowing it to run efficiently without his constant involvement since 2014. This breakthrough led him to share his insights with other entrepreneurs and business leaders seeking sustainable success.
Beyond business, Sadek is passionate about continuous learning and personal development. He enjoys exploring new hobbies, including skiing, horseback riding, diving, and motorcycle riding. His philosophy is simple: true success should not come at the expense of personal well-being or family life. His book encapsulates these principles, offering a direct, experience-based guide to helping leaders build stronger businesses without sacrificing balance.
about the Book
This book is designed for business leaders who have achieved success but find themselves stuck in cycles of fluctuating results and burnout. It offers a revolutionary inside-out approach to business growth, focusing on optimizing internal structures to compete effectively in the market.
Drawing from over 30 years of experience, Sadek El Assaad presents a practical guide to building a solid business
foundation. Unlike other books that focus on a single aspect of growth, this book addresses three essential pillars: cost efficiency, team performance, and sales & marketing strategy. It provides a blend of strategic insights and hands-on operational steps to help businesses scale effectively.
What makes this book unique? It’s not based on abstract theories—it’s a proven system developed through real-world experience. The Fitness Model ensures businesses stay lean, efficient, and adaptable, much like an athlete preparing for sustained peak performance.
If you’re looking for a straightforward, no-nonsense approach to business success—without sacrificing your personal life—this book is your ultimate guide.